Hardcoverboard

Hardcover.
Overboard.
Hardcoverboard.

When a book is first released as a hardback, that uses much more paper than if it were released initially as a softcover.

Then, even more paper is wasted when the paperback comes out.

If I have my way, I will turn the literary world upside-down by releasing the smaller, softer, more environmentally friendly version of books right away.

THEN, if people really hate the environment, they can special-order extra-large hard-backed versions of the book a year later.
(If you hate, you have to wait. That will be this program's catchphrase.)

Paperback.
Backwards.
Paperbackwards.